Len Monheit, a chemist and biochemist by formal training, has been in the healthy lifestyle industry for over 24 years. He co-founded digital media pioneer NPIcenter (Natural Products Industry Center) in 1999, building that organization into the most widely used website and online resource prior to selling it to New Hope Natural Media in 2006. As part of New Hope’s senior leadership team, he managed its ingredient portfolio which included Nutracon, Engredea, Functional Ingredients magazine and digital programs before moving into a global strategic role for key clients in conjunction with Nutrition Business Journal.
‍
Len then moved to William Reed Business Media, serving as Manager, Americas for WRBM properties across food, nutra, cosmetics and pharma including NutraIngredients-USA, FoodNavigator-USA and Probiota. Leaving WRBM, he became a partner in then Trust Transparency Center, now ITC.
‍
Len is currently CEO of strategy, data and insights firm Industry Transparency Center (ITC) and serves as Executive Director of the Global Prebiotic Association, the global voice of the fast-growing prebiotic sector.
‍
With his deep expertise in the health ingredient and supplement sector and executive roles in strategy and business to business media, Len guides ingredient, supplement and natural products companies globally on trend analysis, market, regulations, product positioning, sourcing and supply chain and growth strategy.